The Company
‍

Notta AI is an advanced AI transcription tool crafted to efficiently transcribe and translate audio and video content into text. Supporting multiple languages and adept at processing a variety of audio and video files, Notta AI excels in quickly converting spoken words into accurate text. Whether users upload recordings or capture live speech, Notta AI delivers high-quality written forms of communication with remarkable precision. It is especially favored for its ability to create detailed meeting notes, precise interview transcripts, and concise summaries of conversations, making it a trusted tool in professional and academic settings. With a strong foundation now in place and access to global markets, Notta AI is well-positioned to explore innovative strategies that leverage the full potential of AI-driven solutions, ensuring it remains at the forefront of technological advancements in transcription.
‍

The Background

‍

Notta AI sought to promote its product specifically in Japan and North America, tailoring its marketing initiatives to the unique audience needs in these regions. To accomplish this, Notta AI leveraged Aha Lab’s innovative services to craft targeted campaigns that showcased the unique capabilities of their AI transcription tool. In Japan, the campaign emphasized the enhanced AI summary capabilities, catering to the local market's demand for advanced summarization technology. For the North American audience, the focus shifted to introducing the Notta Showcase function, which was aimed at enhancing user engagement in professional environments. This targeted approach ensured that Notta AI's promotional efforts were finely tuned to each market's specific requirements.
‍

The Solution

‍

Crafting Targeted Engagement And Alliances Across Platforms

In Japan market, Aha Lab strategically showcased Notta AI’s enhanced AI summary capabilities, powered by Claude 3 technology. The campaign was orchestrated through collaborations with key creators in academia and business sectors on platforms like YouTube, TikTok, Instagram, and Twitter. By employing advanced AI algorithms to carefully match these creators, Aha Lab demonstrated the significant advantages of Notta AI for streamlining meeting summaries and academic reviews, effectively targeting the professional community.
‍

In the North American market, the focus shifted to promoting Notta Showcase, a newly launched feature designed to enrich professional and creative workflows. Aha Lab utilized a curated selection of creators across major social media channels to highlight the practical applications of this feature. These creators provided real-world examples of how Notta Showcase can transform business presentations and creative projects, enhancing productivity and creativity.
‍

The Result

‍

Elevating Engagement and Efficiency

The creator-driven campaigns facilitated through Aha Lab's platform significantly boosted Notta AI's presence in targeted regions, demonstrating the platform's capability to autonomously enhance market visibility. In Japan, the enhanced summary function was received with great enthusiasm, with users reporting marked improvements in efficiency and comprehension. Similarly, in North America, Notta Showcase was lauded for its innovative approach to displaying and managing transcripts, driving substantial user engagement and adoption.
‍

Looking Forward

‍

The impactful initiatives spearheaded by Aha Lab have paved the way for Notta AI to further advance in the realm of digital transcription and translation. Moving forward, Notta AI aims to not only meet the current demands of diverse industries but also to anticipate and influence emerging trends independently. The company is committed to continuously evolving its technology to stay at the forefront of the AI transcription space, enhancing user experience and expanding its service capabilities.

‍